PepsiCo owned Mountain Dew has announced Tollywood superstar Mahesh Babu as its brand ambassador. Mahesh will feature in the brand’s new TVC campaign that is all set to take over traditional and digital platforms in 2021.
Vineet Sharma, category director, Mountain Dew & Sting, PepsiCo India told “He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped.”
Mahesh Babu said, “Mountain Dew’s philosophy ‘Darr Ke Aage Jeet Hai’ has always resonated with me strongly because it is in line with my belief. I have been looking at the commercials and they suited my image. Suitability to my image is the core factor on which I decide my brand associations. I also loved the team and they are very passionate about the brand.”
The Bharat Ane Nenu actor who has been suffering from knee-related problems will undergo minor surgery. He will resume the shoot of Sarkaru Vaari Paata once he completely recovered after the surgery.